Rovix AI
Rovix AIGet Early Access
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Your competitors are running more playables. Now you can too.

Helping mobile game studios find winning ad concepts and ship AI-generated playable ads in hours, not weeks.

Get Early AccessSee How It Works

Pedigree From

Meesho
Metadome
Entrepreneur First
Transpose
Anthropic
Google for Startups

The Problem

AppLovin wants more playables.
Your pipeline doesn't.

Playable ads consistently outperform video - lower CPI, higher ROAS. But studios are stuck in a production gap that keeps them from ever finding out.

The production bottleneck

Each playable costs $3,000 and 2 weeks of production. Studios run 1 playable for every 10 videos - not the 1-in-2 ratio AppLovin recommends. You can't find winners if you can't afford to test.

Guessing in the dark

There's no fast way to know which hooks are trending in your genre, what narratives your competitors are scaling, or what concept to build next. Creative decisions are still gut calls.

Creatives and data live apart

Your AppLovin dashboard tells you what spent - not what worked. Your creative team has no signal on why an ad won or failed. The insight that should shape the next brief never gets there.

How It Works

Every winning creative feeds the next one.

Rovix AI is the only platform where market intelligence, playable creation, and analytics share the same data - and talk to each other.

01

Market Intelligence

Know what hooks, narratives, and concepts are winning in your genre - before you build anything.

02

Playable Creation

AI studies your game's design, feel, and mechanics -then generates custom playable mini games that feel native to your title. Brief to live in hours.

03

Analytics Loop

See exactly why a creative won or failed. Feed that insight back into your next brief automatically.

Intelligence informs creation. Analytics close the loop.

Market Intelligence

Ask anything
about your market.

Sensor Tower tells you what exists. Rovix tells you what to do about it - in plain language, tailored to your game.

Ask in plain language

Type "What fail-state hooks are working for puzzle games this month?" and get an answer - not a dashboard to dig through.

Competitor creative intelligence

See what creatives your competitors are scaling - hooks, narrative arcs, CPI benchmarks, CTR and ROAS estimates by genre.

Personalized to your game

Connect AppsFlyer and your ad network data. Rovix tailors every insight to your specific genre, audience, and performance history.

Trend signals before they peak

Spot rising concepts across top-grossing games before they saturate - so you can test them while CPI is still low.

rovix / intelligence
What hooks are winning in match-3 puzzle games right now?
Fail-state hooks are outperforming by 31% CPI this month in match-3. The top pattern: player is shown an 'impossible' level, fails twice, then an easy mode unlocks. 14 of your top 20 competitors are scaling this format on AppLovin.
Which competitor is spending the most on it?
Royal Match is the heaviest spender. Their top creative has run for 38 days - estimated $2.4M spend, 0.91 CPI. Ideal window to test a variant now before fatigue hits the format.
rovix / generate
AI generating…

Generating from your game

Core loop · Art style · Difficulty curve · UI patterns

Fail State HookHot

Fail State Hook

Match-3

-34% CPI

Rage Quit LoopHot

Rage Quit Loop

Casual

-28% CPI

Tutorial Trap

Tutorial Trap

Puzzle

-22% CPI

Boss Rush

Boss Rush

RPG

-19% CPI

Speed Run

Speed Run

Arcade

-17% CPI

Impossible Level

Strategy

-15% CPI

Playable Creation

AI that learns your game.
Then builds the ad.

Rovix doesn't use generic templates. It studies your game's design, feel, and mechanics -then generates custom playable mini games that feel native to your title, at a fraction of the cost.

Learns your game inside out

Feed Rovix your APK or game assets. It analyzes your core loop, art style, difficulty curve, and UI -so every generated playable feels like an extension of your game, not a knockoff.

Generates bespoke playable mini games

No two studios get the same creative. Rovix generates custom mini games tailored to your genre, your audience, and the winning hook identified by market intelligence.

Brief auto-generated from intelligence

Rovix reads your market insights and pre-fills a creative brief. Review it, approve it -the AI handles the rest.

From concept to live creative

Push directly to AppLovin. No export hell, no back-and-forth with an agency. Your creative goes live the same day.

Analytics Loop

Don't just know what won.
Know why.

AppLovin can tell you which ad spent more. Rovix tells you which hook won - and builds your next brief around it.

AppLovin + AppsFlyer in one place

Connect your ad network and MMP in minutes. See CPI, ROAS, CTR, and IPM at the creative level - not just the campaign level.

Creative autopsy

When Meta or AppLovin equalizes spend (high variance, no clear winner), we go deeper. We analyze which hook, difficulty curve, or CTA drove the difference - and tell you in plain language.

Fatigue detection

Get alerted the moment a creative starts dying - before budget is wasted. CTR drop, ROAS decline, impression saturation - caught early, automatically.

Insights feed the next brief

Every winner and every failure writes back into your market intelligence. 'Fail-state hooks outperformed by 23% this week' becomes the starting point for your next playable concept.

rovix / analytics

Avg CPI

$1.16

-19%

ROAS D7

1.5x

+0.4x

Fatigue alerts

1

active

Playable A - Fail State

CPI $0.85ROAS 1.9xCTR 6.2%
winner

Playable B - Tutorial

CPI $1.40ROAS 1.1xCTR 3.8%
paused

Playable C - Boss Rush

CPI $1.22ROAS 1.4xCTR 4.5%
testing

Insight feeding next brief

Fail-state hooks outperformed tutorial hooks by 31% CPI this week. Rovix has pre-filled your next brief with a fail-state variant.

Security

Your game.
Your data. Full stop.

The biggest objection studios have with third-party tools is IP leakage. We were built to eliminate that concern entirely.

End-to-end encryptionNo third-party data sharingZero IP leakage guarantee

Your IP stays yours

Your game assets, creative briefs, and performance data are never shared with third parties - not agencies, not ad networks, not other studios.

Encrypted end to end

All data is encrypted at rest and in transit. We follow industry-standard security protocols, and no model is trained on your data without explicit consent.

No training on your data

Our AI models are trained on aggregate market signals - never on your creatives, your game, or your campaign data. Your competitive edge is not our training set.

Built by security-first founders

Our founders have previously secured one of India's largest e-commerce platforms and contributed to Bitcoin Core security. Infrastructure trust isn't an afterthought - it's in our DNA.

Ready to close
the loop?

Join studios already using Rovix AI to find winning playables faster, at a fraction of the cost.

Get Early AccessContact Sales

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