Scale Playable Ads like Videos

When a playable costs a sentence, you stop choosing which ideas to test.

Book a demo

Trained on your art

100+ variants a day

300k+ playables indexed

BACKED BY

Playables are built as projects.
They should be a system.

Before Rovix AI

Playable production today

Each concept costs a full production cycle

Assets are templated or approximated, never quite your game

Every variant is another request and another wait

Last campaign's learnings never reach the next brief

3 Weeks

For 1 Playable

1 Concept

Created per cycle

After Rovix AI

Playable production with Rovix AI

One Core Playable becomes hundreds of experiments

Trained on your art, so variants come out native

Your team generates variants themselves, in minutes

Every result feeds the next brief automatically

3 Days

Core playable

Infinite

Variants per build

Before Rovix AI

Playable production today

Each concept costs a full production cycle

Assets are templated or approximated, never quite your game

Every variant is another request and another wait

Last campaign's learnings never reach the next brief

3 Weeks

For 1 Playable

1 Concept

Created per cycle

After Rovix AI

Playable production with Rovix AI

One Core Playable becomes hundreds of experiments

Trained on your art, so variants come out native

Your team generates variants themselves, in minutes

Every result feeds the next brief automatically

3 Days

Core playable

Infinite

Variants per build

Core features

Everything you need to keep finding winners.

The complete playable pipeline - briefs, builds, variants, and the performance data that improves all three

Agentic Briefs

Competitor analysis
Trend discovery
Hook & mechanic ideas
Opportunity detection
Brief generation

Core Playable
in 3 days

Turn one playable into hundreds

Type what you want to test. "Make the hook harder." "Try a night theme." "Swap the CTA." Rovix builds the variant in minutes, so a new idea costs a sentence instead of a sprint

Custom AI models trained on your game

Characters, environments, UI, and art style generated native to your game. Not templated. Not approximated.

Your winners find you

The Platform

Everything in one tab

Brief, build, variant, result. Your team works in one place instead of four inboxes.

Book a demo

Plain English, not specs. "Add a snowstorm to the second wave." No brief document, no ticket, no agency call.

See it before you ship it. Live preview beside the chat. Every edit renders immediately, on device.

Download or share, same tab. Export the build or send a link. No handoff, no waiting on a vendor.

How it works

Live in a week, not a quarter.

Send us your game. We build your Core Playable in 3 days. Anyone on your team can take it from there.

100+

Variants from one Core Playable

100+

Variants from one Core Playable

0

Developers required, just plain English

0

Developers required, just plain English

Step 01

Step 02

Step 03

Start with one game

We build your network compliant Core Playable in 3 days.

Step 01

Step 02

Step 03

Start with one game

We build your network compliant Core Playable in 3 days.

Use cases

Three ways to work with Rovix

Self serve

Bring your own Playables

Platform access

Creative credits

AI variant generation

AI asset creation

Basic Analytics

Unlimited Variants

from playables you already own

Self serve

Bring your own Playables

Platform access

Creative credits

AI variant generation

AI asset creation

Basic Analytics

Unlimited Variants

from playables you already own

Fully managed

Playables, end to end

Everything in Self Serve

Agentic Briefs

Custom Core Playables

Advanced Analytics

Priority Support

3 days

from your game to your first playable

Enterprise studios

Custom Pipeline created around your game

Everything in Fully Managed

Custom Asset Models

Rovix AI API Access

SSO Access

Deployment in your own Infra

Custom

models, API, and deployment

300k+ playables indexed

100+ playables shipped last month

12 networks supported

EF-backed

"Playables are gaming's most honest ad format. They're just too slow and expensive to scale. We exist to delete that problem."

Founder & CEO

What studios ask
before they start

Book a demo

We can build these cheaper in-house
Then you already know what the tenth version costs - the same as the first. That's the number worth comparing. Rovix generates variants from one build, so volume stops being a budget conversation.
We can't afford 100 playables/month
Nobody can, at agency prices. Rovix doesn't charge per playable. One Core Playable, then variants on credits, so testing a hundred ideas costs a fraction of building a hundred.
AI won't look like our game
It won't, if the model was trained on everyone else's. Ours is trained on yours - your characters, your environments, your art style. Variants come out native, not adapted.
We tried something similar. It didn't work
Because it was a service pretending to be a product. Someone built you a playable, then you briefed them again for the next one. Rovix gives your team the build and the controls, so you stop waiting on anyone.
How is this different?
Template tools give you someone else's game with your logo on it. Agencies give you one playable and an invoice. Rovix trains on your art and turns one build into hundreds.

We can build these cheaper in-house
Then you already know what the tenth version costs - the same as the first. That's the number worth comparing. Rovix generates variants from one build, so volume stops being a budget conversation.
We can't afford 100 playables/month
Nobody can, at agency prices. Rovix doesn't charge per playable. One Core Playable, then variants on credits, so testing a hundred ideas costs a fraction of building a hundred.
AI won't look like our game
It won't, if the model was trained on everyone else's. Ours is trained on yours - your characters, your environments, your art style. Variants come out native, not adapted.
We tried something similar. It didn't work
Because it was a service pretending to be a product. Someone built you a playable, then you briefed them again for the next one. Rovix gives your team the build and the controls, so you stop waiting on anyone.
How is this different?
Template tools give you someone else's game with your logo on it. Agencies give you one playable and an invoice. Rovix trains on your art and turns one build into hundreds.

We can build these cheaper in-house

Then you already know what the tenth version costs - the same as the first. That's the number worth comparing. Rovix generates variants from one build, so volume stops being a budget conversation.

We can't afford 100 playables/month

Nobody can, at agency prices. Rovix doesn't charge per playable. One Core Playable, then variants on credits, so testing a hundred ideas costs a fraction of building a hundred.

AI won't look like our game

It won't, if the model was trained on everyone else's. Ours is trained on yours - your characters, your environments, your art style. Variants come out native, not adapted.

We tried something similar. It didn't work

Because it was a service pretending to be a product. Someone built you a playable, then you briefed them again for the next one. Rovix gives your team the build and the controls, so you stop waiting on anyone.

How is this different?

Template tools give you someone else's game with your logo on it. Agencies give you one playable and an invoice. Rovix trains on your art and turns one build into hundreds.

Frequently asked questions

Find quick answers to common questions about the platform and pricing

You

Still have questions?

Reach out, and our team will guide you.

Talk to our team

Will the playable look like our game?

Yes. We train a model on your build characters, environments, UI, art style. Variants come out native, not adapted. Most studios can't tell which assets were generated

Will the playable look like our game?

Yes. We train a model on your build characters, environments, UI, art style. Variants come out native, not adapted. Most studios can't tell which assets were generated

How does Core Playable creation work?

Do we need a developer?

What are Creative Credits?

What can we change in a variant?

You

Still have questions?

Reach out, and our team will guide you.

Talk to our team

Scale Playable Ads like Videos

Playables are built as projects. They should be a system.

Playable production today

3 Weeks

1 Concept

Playable production with Rovix AI

3 Days

Infinite

Playable production today

3 Weeks

1 Concept

Playable production with Rovix AI

3 Days

Infinite

Everything you need to keep finding winners.

Everything in one tab

Live in a week, not a quarter.

100+

100+

0

0

Start with one game

Start with one game

Three ways to work with Rovix

Self serve

Unlimited Variants

Self serve

Unlimited Variants

Fully managed

3 days

Enterprise studios

Custom

What studios askbefore they start

We can build these cheaper in-house

We can't afford 100 playables/month

AI won't look like our game

We tried something similar. It didn't work

How is this different?

We can build these cheaper in-house

We can't afford 100 playables/month

AI won't look like our game

We tried something similar. It didn't work

How is this different?

We can build these cheaper in-house

We can't afford 100 playables/month

AI won't look like our game

We tried something similar. It didn't work

How is this different?

Frequently asked questions

Still have questions?

Still have questions?

Rovix AI

Rovix AI

Rovix AI

Playables are built as projects.
They should be a system.

What studios ask
before they start